By Martin Vogel

Only about a decade ago, corporate values were all the rage. We lived in a world in which business was largely viewed as a force for good and corporations identified their success with the general wellbeing. Now, as we labour to fund the bailouts of the banks, we have a more nuanced view of business and the statements of values seem hollow.
But values remain potent. The public cares about them: not the values of PR spin but the actual lived values of organisations. Most of the corporate scandals of recent years became scandals precisely because they generated perceptions of values betrayed.





At Vogel Wakefield HQ yesterday we were undertaking our annual strategic review and pondering our deep motivation for building our own business. We reached a startling conclusion: we don’t surface in how we present ourselves to clients our real passion for what we do. Instead, we neuter it by smothering it in business-friendly language. Our passion is to challenge the things that are toxic in organisations: to inspire people both to align themselves in their working lives more closely with their positive values and to push organisations into making a more positive contribution to society.

Following my post earlier this week on 








