The season of social value

By Martin Vogel

Occupy London protestors at St Paul's Cathedral.
Occupy London protestors at St Paul’s Cathedral.

The idea that business should create social value, not just shareholder value, is fast becoming the common sense of our time. One could interpret this as a delayed corrective to the crisis in capitalism brought about by the credit crunch. But there was no inevitability about it. Even at the start of the year, when Michael Porter published his Harvard Business Review article on creating shared value, his argument was greeted with scepticism as much as agreement.

Since then, we’ve had the Arab Spring, public disgust with the press brought about by the phone hacking scandal and now the Leveson hearings, riots in England over the summer, the Occupy protests, and the looming threat of financial and social collapse in the euro zone. These events have given voice to public unease with corporate elites who seem out of control and political elites who have no answers to our current predicament.

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When spin is not enough

By Martin Vogel

Sorry
The hardest word?

I beg your forebearance in returning so soon to the leadership failings at News International. But no sooner did I publish my last post than it was overtaken by events. Rebekah Brooks saw the error of her ways and Rupert Murdoch issued this apology.  Perhaps a retweet of my post reached their Twitter feeds.

Andrew Hill summarises the reasons why the timing and nature of this apology is unlikely to help Murdoch:

Mr Murdoch’s audience is understandably confused. If you set any store by the fad for corporate bosses to demonstrate their “authenticity” then the “authentic” Mr Murdoch was the ruthless mogul of July 3, the day before the outrage over the hacking of murder victim Milly Dowler’s phone broke, or the smiling patriarch, toughing it out with his arm round Ms Brooks earlier this week…

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Phone hacking and social value

By Martin Vogel

Thank you
The final edition of the News of the World

For some months I’ve had occasional thoughts of writing a blog post about the phone hacking scandal at News International. The reason I never got round to doing so until now is instructive. At some level, I doubted the point of deconstructing News International’s venality as this has appeared so self-evident to me since I was a schoolboy delivering newspapers that it seemed unremarkable.

In recent days, the pace of events has been so fast and the volume of commentary so large, that I doubted that I had anything distinctive to contribute. However, the affair prompts me to pull together some thoughts on the social purpose of business and why I’m convinced this is an increasingly important focus of leadership.

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The social purpose of business

By Martin Vogel

bournville
Cadbury’s packing room at Bournville

Since the start of 2011, I’ve been noticing increasingly common references to the social purpose of business – an idea which, until recently, many would have regarded as an oxymoron.

The first sighting was a Harvard Business Review cover article by Michael Porter and Mark Kramer called Creating Social Value. This argues that capitalism is facing a crisis of legitimacy which can be overcome only if businesses put aside the notion that there is an inherent trade-off between profitability and attention to social needs.

After that, references came grouped together like buses. Matthew Taylor referred to Porter and Kramer in a blog post he wrote on the contribution businesses could make to David Cameron’s Big Society (they have potential to deploy their brands and their product development on encouraging socially desirable behavioural change).

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